“Do what you do so well they will want to see it again, and bring their friends.” -Walt Disney

Connecting with your customers by asking for feedback is one of the best ways to market your business most effectively. Whether you’re using surveys or face-to-face conversations to learn more about your clients, use their positive and negative feedback to your advantage. Here are four important questions you should be asking every customer to grow your brand to its fullest potential.

How to Get Effective Feedback from Your Customers

1. Did we meet your expectations?

Simply getting a yes or no can be incredibly valuable information. This question is very important to ask because it can say a lot about your business. You could also follow-up with other questions regarding customer service, accessibility, and other related factors in conjunction to their comfortability and satisfaction in their experience.

2. How did you hear from us?

Finding out how customers discovered your brand is always a plus. It’s always good to know where your marketing and advertising strategies stand in regards to how people react to them. Whether if it’s Yelp, Google, social media, or word-of-mouth, knowing how your traffic is driven can help you adapt and improve your marketing to expand to larger audiences.

3. What makes us different than other brands you’ve worked with?

Use this particular question to find out what customers value about your brand better than others. Is it your customer service? Is it your products or service? Ask customers to explain their specific experiences with your business to see which areas you can focus on and/or improve.

4. Is there anything we do to create a better experience for you?

Give your customers the opportunity to share anything about your brand that can be better or anything else they would like to add about their experience. Everything starts with the customer, and whether you’re receiving good or bad feedback, take the time to consider their response and act professionally. A striving business knows there’s always room for improvement. And remember, always thank your customers for their time in sharing their feedback.