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Mistakes in customer service can do a lot of damage to a business. Learning ways to avoid these mistakes is crucial for your business. If you’re […]

Everyone receives a negative comment from time to time. It’s inevitable when you have a business website or social media page. The truth is, we just […]

Everyone wants that perfect rating on Yelp and Google, but many people do not understand what it takes to get there and how it can help […]

Geotargeting is the practice of delivering content to a user — via mobile or web — using geographic location information about that individual. This can be […]

For many brands and businesses, Valentine’s Day is an opportunity to create content that their fans will love. If you want to stand out from the […]

Starting a blog can be a daunting task, or confusing to set up for those who aren’t familiar with the process. There are four main steps […]

Chances are that if you’ve engaged in online shopping in any way, or used online customer service, that you have experienced a chatbot. Chatbots have been […]

Influencer marketing serves a purpose for everyone involved, especially at its most effective. Marketers can gain credibility within the influencer audience and the influencer engages in […]

Shopping season is upon us, but before it ends, there’s Christmas. It’s a time to spend time with loved ones, reflect on the past year, and […]

Our industry is evolving faster than many old-fashioned business owners can keep up with and technologies released within the past few years are already being upgraded […]

Smart business owners are learning how to market with selfies to help grow their businesses, but what matters most for businesses is that selfies get shared […]

A positive online review can enhance a company’s reputation and stimulate their brand name. However, a negative review has the complete opposite effect and can hurt […]

Millennials: arguably the smartest, most tech-savvy generation yet to grace humankind. At no other point in history has any group embraced technological advances like they have, […]

“By giving people the power to share, we’re making the world more transparent.” -Mark Zuckerberg How to Optimize Facebook Messenger for Your Business Digital marketers has […]

“Design is the silent ambassador of your brand.” -Paul Rand (American Modernist) 4 Reasons to Go for a Brand Logo Redesign A logo is one of […]

Let’s be honest. There are millions of fake reviews on Google alone and that can cause potential damage to hundreds of businesses everyday. Google reviews have […]

“Do what you do so well they will want to see it again, and bring their friends.” -Walt Disney Connecting with your customers by asking for […]

“Creativity is connecting things.” -Steve Jobs 70% of people look to other customer reviews before making a purchase or hiring for a service. But positive customer […]

“Reviews condition people. At the end of the day, a lot of human minds are malleable. They can be easily shaped withs strong words.” -Drake To […]

Use social media to show who you are and what you stand for. If you’re a brand that’s looking to grow in sales, audiences, and awareness, […]

If your brand is getting amazing reviews, make it even better with a proper response! Just how we express our appreciation for people who compliment us […]

“Mistakes are the portals of discovery.” -James Joyce The process and launch of a marketing campaign can be exciting yet overwhelming. It takes a lot of […]

If you’re passionate about something, then share it with the world. Blogging is the most valuable type of content marketing. If you want to go above […]

As everyone makes the switch to digital, here are key ways your business can make a unique presence online. If your brand isn’t already online then […]

Get into a bright, new season by spring cleaning your business’ marketing game plan. Ah, springtime; a time for renewal, prosperity and positive energy. Spring is […]

Nowadays, a green business is highly appreciated by consumers. In fact, a brand’s social purpose and green footprints are among the factors that influence purchasing decisions. […]

Nowadays, advancing women’s empowerment also means achieving business goals. This International Women’s Day, get a better understanding of how women create value as employees, consumers, and […]

During the most romantic month of the year, couples shouldn’t only have wedding plans but also ideas on what kind of business they want to run […]

Every business owner knows all too well that a holiday-themed marketing campaign is a great cost-effective strategy. If you can link your efforts to a larger […]

This 2018, marketing and technology go hand in hand. They have always been shifting and evolving in the past few years and were making a big […]

Many people dream of quitting their 9-to-5 job and start building their own business instead. If you are one of those people, this might be the […]

“Customer service should not be a department, it should be the entire company,” said Tony Hsieh, the CEO of Zappos. In every business, customer service is […]

The year’s about to end. And for business owners, this means another calendar of possibilities and opportunities is coming. Whether you are new and just want […]

Introduced only a few years ago, beacons are changing the marketing game for businesses nowadays. In fact, it is a very powerful marketing tool that businesses […]

Over the past few years, Facebook has made a huge transition from just being a social networking site to the core platform for the marketing world. […]

In today’s modern age, reviews work wonders for businesses and consumers. They help buyers decide whether they think a product is worth their money or not, […]

For every small business, the special occasions are always fun. Rev up Your Business This Halloween Halloween is not just an event for the kids, but […]

Yelp has paid Turnstyle Analytics $20 million in cash to obtain the Wi-Fi marketing company. This is big news as it permits businesses to connect with […]

The word no is something we all fear. For a salesperson, it’s a different ballgame. Some have actually said that they’re afraid of the fear itself […]

As a sales manager, you want your team to be 100% motivated every second. While closing a sale at every customer interaction sounds like a dream, […]

Dealing with a business negotiation can be a tricky subject. As a representative, you want to help your prospect find the solutions with your services, but […]

If you’re on the frontlines of every business, chances are you have to deal with customer service. And that old adage, “the customer is always right” […]

Have you ever wondered why some businesses thrive more than others? As crazy as it sounds, having amazing products and services isn’t the only factor in […]

When it comes to harnessing power, virality has a new platform in the marketing industry. Everyone wants to be viral online to get discovered for popularity […]

Consumerism at its Best For countries that encourage consumerism there may be a general attitude that the “customer is always right”. This business principal stems from […]

Customer service is a delicate but powerful subject. Your brand depends on it! The main goal of every business’s operation is maintaining the flow of traffic […]

Since the inception of Yelp, the power of reviews has been unwavering. More and more people turn to sites like Google Reviews, Facebook Reviews, Yelp and […]

The number one asset to have as a growing business is the way your customer service operates. Ideally, great customer service representatives handle issues via email, […]

If you want your business to succeed, promoting your brand should be listed first of your priorities. Bottom line is, you need to sell your brand […]