Brainer users know how simple it is to take back control of your online reviews. But how do you go about taking back control of the rest of your online presence? The answer is by creating a written plan of attack for your social media strategy. Building a social media plan for your business can be tricky, but the right strategy can boost sales while improving the customer service experience. What else could you ask for!
What does your online presence currently look like?
Before you can even think about moving forward with your social media plan, you need to take a look at what your current social media presence looks like. What platforms are you currently using? Are your profiles optimized with profile pictures, bios, and links? Which social media platforms do you use the most?
All of these questions can help you create a strong social media presence that will allow you to improve the way your company markets products and interacts with customers.
Create a Persona of Your Ideal Customer
Social media is most effective for businesses that have a strong idea of who their ideal customers are. Knowing your ideal customer allows you to create and curate content that speaks to them.
When creating your customer persona, try to be as detailed as possible. Again, this will help you tailor your content to their demographic.
What is their age?
Where are they located?
What is their household income?
What are the pain points that affect how they make purchases?
Which social media platforms do they use?
All of these should come together to paint an accurate picture of your ideal clients.
How will you measure success?
When it comes to social media, you will want to have an idea of how to measure success beyond that of just counting followers. The reason being that having 70k followers doesn’t mean a thing if they don’t interact with your content or increase your sales!
Are you measuring how many retweets or shares your posts get? What is the click-through rate on your promoted posts? Are you getting a lot of feedback in your mentions?
Having an idea of what you’re measuring will allow you to adapt and make improvements as you go along.
Create Engaging Content
If you want to improve sales, increase engagement, boost how many likes, shares, and retweets you get, you will need engaging content. There are two things to keep in mind. First, keep your customer persona in mind so that your content is tailored to that ideal customer. Second, you will want to create a content calendar that outlines your content strategy. Create images, blog posts, company news, interviews, etc. and schedule them out a whole month ahead.
This will allow you to make sure that you are posting quality content consistently.
Analyze, Rinse, and Repeat
After your content has gone live, analyze how it did with the metrics that we already discussed. See what worked, what flopped, and repeat the whole process now with a better idea of what content boosted sales or increased brand awareness.