Good reviews are vital to the success of your business. They impact not only current customers’ choices, but also potential consumers that are looking for reviews before they make a purchase decision. Reviews can even affect search engine rankings. Plus, good reviews bring more exposure and help increase online presence! Asking for reviews is one of the best ways to get them, but it’s not always obvious how to do so without coming off as pushy or entitled. Below are some tips to keep in mind when reaching out to your customers.
The first step is word choice since asking for reviews directly may be considered rude or demanding by your audience. A better approach is providing a quick survey with a link to your review page, as the invitation is more implicit.
Only Ask Your Customers
It’s also important not to ask for reviews from anyone who hasn’t actually purchased from you. If they don’t have a history of buying from you, they won’t be as interested in leaving a review as those who have! Reviewers’ interest levels are vital, so only request feedback from informed buyers. Also avoid asking reviewers to leave additional comments along with their 5-star ratings since this can seem intrusive and potentially irritating.
Such follow-up questions will most likely lead to less favorable results. Lastly, be consistent when requesting reviews, especially on each website or platform where consumers can leave them (i.e., emailing customers through an automated system, posting on review sites, etc).
So there you have it! Asking for reviews the right way is a great way to motivate customers to give your business a positive boost. Just remember that if you really want those reviews, don’t be afraid to ask. If this sounds too effortless and/or intrusive, look into other ways of building brand exposure online!
Whether it’s through request forms or email marketing campaigns, asking customers for feedback can help improve customer service as well as sales. In fact, marketers find quality reviews and testimonials improve buying decisions. Customers are more likely to engage with brands that appear authentic rather than promotional — which started off as and ended up being effective due to their reviews.
Reviews Serve As Endorsements
Marketing endorsements can also help boost your product or service’s visibility. It’s up to you whether you want to ask for positive testimonials from customers, and there are various ways of effectively doing so:
· Send out emails after a purchase has been made with a “leave a review” link attached at the bottom.
· Incorporate forms on interactive websites, such as social media pages.
· Add links to review pages in newsletters and marketing materials such as presentations and print ads.
There truly is no set formula on how to ask for reviews online. Marketers just need to know where their target audience spends more time online (blogs, social media sites) then develop a strategy from there.
Review Sites You Should Be Using
In fact, here are just a few of the best review sites you should be using:
· Yelp – The number one business review site.
· Google – These reviews are a must as they help your Google My Business ratings.
· Trustpilot – Offers both an incentive and reviewer rating feature while creating new accounts.
· Yotpo – Great for e-commerce websites that sell products on marketplaces like Etsy or Amazon, brands can use their widgets to allow customers to automatically upload images with their feedback.
This is also where incentives come in handy. When asking your customers for reviews on these kinds of online platforms, it’s vital not only to provide them the resources they need in order to leave one, but also to offer an incentive in return. For example, you could give them a coupon or discount for their next purchase just for completing a quick survey. It’s estimated that around 90% of customers are willing to provide feedback if incentives and/or rewards are involved!
It won’t cost much and is worth it as market research shows that getting customer reviews can lead to more sales! Just be sure not all your communications sound like demands and remember that quality always wins over quantity. The last thing you want is for potential buyers to read through dozens of low-quality reviews online.
Asking for Customer Review Isn’t Difficult
Asking for customer review is one of the best ways to promote your business. According to statistics, you will get two times more chances to enlarge your business by providing customers an opportunity to rate your product or services online. And this can be done easily by preparing a professionally designed Online Review Request Form Template, which helps you reach out to more people on social media platforms like Google, Facebook, Twitter and others.
How To Ask For Customer Reviews Effectively?
Reviews are very important when it comes to making business decisions because they help determine how well a website is performing in front of its visitors. They give feedback about what users think about your site so that you know if there’s anything wrong with it or not before planning any kind of changes.
It is essential for you to incorporate reviews into your marketing plan because they are the main source of knowing how well your website is doing when it comes to attracting customers through asking them directly about their experience using your product or service. But before anything else, let’s focus on what this article is actually about- how do you ask for customer reviews effectively?
What Can You Do To Ask Your Customers For Reviews?
There are lots of things that you can do in order to ask your customers for reviews but it would really depend on the kind of business that you have and the feedback that you want to get from them. It can range from a simple survey form up to an actual review page where can leave their comments regarding your website or business.
There are lots of online tools that you can find today and all you need to do is choose the one that fits your needs best, like a review request form template. Take note though that it’s not easy to ask for reviews directly from your customers especially if they’re totally new to your business. You need to understand their perspective and create specific strategies in order to heighten their engagement with your product or service.
You can provide incentives as well so that they would be more willing to take the time reviewing whatever it is you have. This way, there’s no need for you to worry about asking for reviews because people will willingly give them without even thinking twice about doing so.