Google Maps is the best way for customers to find businesses near them. That said, it’s a crowded marketplace: you’re competing for attention with every other business in your neighborhood. Your goal, then, is not just to be on Google Maps—it’s to get a high rank so that your business shows up first and gets seen by as many people as possible. The steps are simple (you probably know them already!), but they require some finessing and a whole lot of commitment—and that’s where most businesses fall short. If you follow the following five pointers and commit to improving your Google Maps ranking over time, though, you’ll start seeing results before you know it!
Make sure all your content is high-quality and accurate.
You also want to make sure that all of your content is high-quality, accurate and relevant.
- Up-to-date: Your content should always be up to date. This means that if something changes in your area—and it will change!—you need to update the information on Google Maps as well.
- Relevant: Make sure the information in your business listing is relevant to what you do or sell, otherwise Google will see right through it (and potentially penalize you).
- Easy-to-read: It’s important for readers who aren’t native English speakers or writers to understand what you have written about them/your business so they can find help with their own problems relating these issues before making an appointment with one of our experts.
Publish optimized Google My Business posts.
Once you’ve created your Google My Business listing, it’s time to publish optimized posts. These are posts that help customers learn more about your business and provide them with helpful information.
You can use reviews, photos, videos and other ways to engage with customers on Google My Business. The more people engage with you through these posts, the higher your ranking will be in search engines such as Google Maps.
Try to include a keywords.
When it comes to increasing your Google Maps rank, it’s important to include keywords in the following areas:
- Text body of your page
- Images (alt text)
- Links (anchor text)
Get listed in other local resources and directories.
You’ve probably heard that local SEO is important, and it’s true. If you don’t have a strong Google Maps rank, it can be hard for users to find your business on the app (and on mobile search in general). But how do you get started?
The first step is to get listed in other local resources and directories. These sites help you build your brand by letting people know what kind of service or product you offer and where they can go if they’re interested in learning more about what makes your business unique. Local resource and directory listings are also important because they often used by search engines when determining where information should rank in search results—so getting listed in these sites will help boost your Google Maps ranking!
Improve your on-page optimization, especially for local keywords.
- Use your keywords in the title tag and description.
- Use the keywords in your content.
- Include the keywords in your images. For example, you could change an image’s alt text to include a relevant keyword.
- Use the keywords in your meta tags. The page title, description and keywords are particularly important here. Meta descriptions are usually displayed under a site’s main heading when it appears in search results, so they should be accurate and concise; just like a good blog post headline! This is also where you can add content that Google doesn’t normally index (such as internal links). You’ll want to be sure that all of these fields are filled out before moving onto something else on this list because if they aren’t filled out properly then none of these other steps will help boost rankings as much as they could’ve if implemented correctly right away.”
Include photos and videos that showcase your business.
You can use Google My Business to upload photos of your business and its location. You can also add photos of your products, employees, customers, services, company and work environment.
Including images in your description is another way to boost the overall quality of your listing for search results. If a user sees an image of a restaurant before visiting it in person or when searching for a place on Google Maps that serves food like it does at that specific location — they have more confidence in booking their reservation or dining there than if there were no pictures at all!
So how do you actually take these professional-looking photos? Well firstly we need to know what makes a clear photo stand out from other blurry ones:
Ranking in Google Maps is important for any business.
Ranking in Google Maps is a major part of SEO for any business, and not just for local businesses. It’s important to understand what it takes to rank on Google Maps, because if you’re not ranking there it’s going to be hard to get traffic from the search engine king.
Google has around 3 billion users per month who use its services to access information and make purchases online. In fact, more than half of those users rely on mobile devices like smartphones and tablets in order to do so! That’s why ranking well on mobile devices is critical for any business hoping for success in today’s digital economy—and that includes ranking well in Google Maps (formerly known as “Google Local”).
We hope you found this article helpful as you navigate your way around the ever-changing world of Google Maps. This can be an overwhelming and confusing platform for those who are new to it, but, with a strategy in place, these tips will help you rank higher on Google Maps and draw more customers to your business.