For many small businesses, investing in a massive search engine optimization campaign that ranks your websites nationally isn’t always the best move. While total online dominance for a few keywords seems really great, if you only offer local services, you want to focus on local SEO. Local SEO refers to the practice of optimizing your online presence to achieve greater success marketing your business locally. While the best place to start is with Brainer, there are a few local SEO tips that can help your business stand out online.
One of the first steps that small businesses need to take in order to help their customers find them online includes taking advantage of their local search results.
Local listings and directories, like Google My Business and Yelp, are important platforms for businesses to use in order to show up when customers search for local results.
Without claiming your local listings, your business will not be able to show up when customers search “Auto body shop near me.”
Once you have claimed your Google My Business and Yelp account, it’s time to take control of your online reviews. Local SEO is determined by three main factors: proximity, relevance, and prominence.
How close are you, are you relevant to what the customer needs, and how favorable are you with other customers.
Prominence is where your online reviews come into play. You want to make sure that you have a lot of highly rated reviews, that you respond positively to negative reviews, and that overall your online reviews show that you are a reputable business that is worth displaying in the search results. The last thing that Google wants to do is send users to the wrong business.
Making sure that you customers find you online is almost meaningless if customers can’t find your actual business in real life. Making sure that your Name, Address, and Phone number (NAP) are updated on all of your directories will ensure that search engines and customers know exactly what information belongs to your business. This will help generate more leads from local listings like Yelp and Google My Business.
If you’re ready to take control of your online presence, Brainer is here to help. We help you manage all of your online listings in one convenient dashboard. We all your to view what customers say about your business and give you the tools to optimize all of your profiles to ensure that customers always know where to find you. Get started with Brainer today.