Thanks to the popularity of local online directories and social media platforms, customers are more likely than ever to scan the internet for reviews of products and services that they are interested in. Your business is out there online and it exists on platforms like Google My Business and Yelp. This can be both incredible for advertising your business but if customers find too many negative reviews, it can turn customers away before they’ve ever made contact with you. Luckily, with Brainer, you can take back your reviews and promote positive online reviews for your business easier than ever.
All you have to do is follow these simple tips!
If your business is already getting attention online, even if it’s only a few reviews here and there, make it a point to respond to reviews. Responding to reviews is one of the best ways to let your customers know that you are listening to them when they have comments, questions, and concerns.
Additionally, when other online users see that you are actively responding to reviews, it lets them know that they too can leave you comments and praise online!
If you are struggling with getting reviews without having to ask, then your first move should be to ask customers to write you a review online. The reality is that the best kind of marketing out there is the kind that happens organically when friends recommend businesses to other friends.
The reality is that many customers don’t think about leaving a positive review at the moment, but you would be surprised how many people are willing to take a moment to help promote a good thing that they see somebody doing. This positivity will eventually spread and lead to more and more positive reviews.
If you’ve asked your customers to leave your reviews online, but you still want to improve on the number of reviews that you’ve received, an incentive may be in order. Beyond the customer who is willing to leave a review simply because you asked nicely are those customers who have brilliant things to say about you, but maybe they need a little more for them to leave a review.
An incentive could take the form of a free appetizer or a coupon for them to use at your business. It’s a great way to get a review and to make a new customer who may not have otherwise come into your business.
Finally, if you really want to promote positive online reviews for your business than what better way than to reward your employees who actively gather positive reviews. It would be prudent to reward your employees for being proactive in asking employees to take a minute to fill out reviews because they add value to your business.
A reward for this could be monetary, or it could be an award, recognition, or a gift card of some sort. Ultimately you just want to show your best employees that you recognize their hard work.