When you own your own business, work for yourself, or want to make a name for yourself in your industry, you really need to keep a close eye on how you manage your personal brand. While brick and mortar businesses can use Brainer to manage their online reputation online, entrepreneurs and self-starters have to go the extra mile to make sure that they are actively promoting their personal brand online, wherever they are! Your personal brand is what people, your audience, think of you when you’re not there by how you present yourself in your industry to your fans, clients, and customers. Here are actionable tips to help you promote your personal brand to help generate more business.
Before you can start promoting your personal brand, you first need to understand what your personal brand entails. A personal brand refers to the process of marketing an individual and their career in the same way that a large corporation like Nike would market itself.
The most obvious example of successful personal branding would be those Attorneys who advertise heavily on billboards and on cable television with catchy slogans and jingles for their telephone numbers.
You know their names, what they do professionally, and how to find them if you ever need to hire them.
While you may not have the budget for advertising that most of those attorneys have, you can still effectively promote your personal brand online for a fraction of the cost of traditional advertising platforms like TV, radio, and billboards.
The secret to this is through content marketing— the practice of promoting your brand through the creation of content through various channels like AV platforms like Youtube and popular social media like Facebook, Instagram, and Twitter.
The best way to generate some buzz about your personal brand outside of your immediate audience reach (the people who already follow you), is to do some research on who key influencers in your niche are and working with them to promote your brand.
You may be surprised to find how many influencers are willing to help promote what you are working on. Ask them to talk about your product/service on their platforms so that they can introduce you to their audience as a trusted professional in that space.
When it comes to social media and your online presence, you won’t have much on an audience that follows you and is actively looking for your content if you don’t post quality content regularly.
This is true whether you are on Twitter, Facebook, Youtube, Tik Tok, Twitch, Podcasting, or Blogging. You need to post consistently if you want to stay relevant to your audience, clients, customer, and peers.
One of the easiest ways to ensure that you stay on top of your regular posting is to have a content schedule that you stick to. If you post every Monday then your audience will be expecting new content every single Monday. Failure to do so may result in your audience becoming more and more irregular.