For many brands and businesses, Valentine’s Day is an opportunity to create content that their fans will love. If you want to stand out from the rest of them, move beyond the traditional Valentine’s Day content. Whether you run a small online business, operate a restaurant, or sell car tires, you can take advantage of Valentine’s Day with a creative marketing campaign. Get started with the following Valentine’s Day content ideas that you and your customers will love.
Content Marketing Ideas for V-Day
1. Create a Valentine’s Hashtag Campaign
Branded Instagram hashtags are a great way to spread the word about your business and promote your Valentine’s Day campaign. Create a hashtag campaign that encourages your followers to share photos of how they’re spending their holiday using your hashtag. Finding an authentic way to incorporate your product, service, and brand is the key to this.
2. Have Fun with Instagram or Snapchat Stories
Get personal with an intimate behind-the-scenes story to build a deeper connection with your followers and brand. You can create a series of fun videos and pictures to post on Snapchat or Instagram Stories. Both platforms have their own holiday filters, but did you know that you can create your own geo-filter? It’s an inexpensive, fast, fun, and creative way to promote engagement for your brand.
3. E-cards and Other Interactive Content
E-cards are one of the most popular ways to send your electronic affection for someone on Valentine’s Day. Humorous e-cards can be created to share with friends and loved ones. They are also a great way to build your brand and engage users.
4. Anti-Valentine’s Day Content
Valentine’s Day is generally considered a couples holiday for those in love with someone else. While many will rush (at last minute) to buy jewelry, candy, or flowers and go to eat somewhere romantic, there is a rising number of people who reject the holiday or criticize it as being a fake ‘Hallmark holiday.’ By focusing on singles and self-love on V-day, you can create content that focuses on this marketing segment, which will set you apart from the rest.
Valentine’s Day offers multiple opportunities for your business to try out several different marketing campaigns. It can be a real challenge when putting together a content marketing strategy for this holiday, but by being original and engaging, you can reap the benefits of these Valentine’s Day content ideas. Almost 40% of all Valentine’s Day shopping is done online, so by utilizing your social media and online outlets effectively, you can take the most advantage of the opportunity this presents! Help spread the love (or anti-love) by using these Valentine’s Day content ideas in your marketing campaign this year!